Yinan Gu works with entrepreneurs and executives for:
Cross-Cultural Leadership
Change Management
Strategic thinking
Sales Management
Career Growth
Executive Coach for Founders & Global Leaders
I've lived the founder grind—closed $65M+ in global B2B tech sales, raised $1.5M on Shark Tank China, and led go-to-market from scratch across the U.S. and Asia. I know firsthand what it takes to build and sell in cross-border, high-stakes environments.
Today, I coach tech founders and execs who are scaling fast and leading across cultures. If you're navigating growth, misalignment between HQ and local teams, or just feeling the pressure of wearing too many hats—you're not alone.
My coaching blends real CEO experience with deep leadership work. I help you build clarity, lead with integrity, and execute with confidence across time zones, teams, and cultures.
If you’re ready to scale yourself as seriously as your business—let’s connect.
Coaching, The Yinan Way
Strategy, Energizing, Inspiring, Deeply Impactful, Empowering
Yinan Gu brings a rare blend of boardroom grit, startup daring, and heart-centered coaching to every client partnership.
Why Leaders Choose Yinan:
Certified & Battle-Tested:
ICF Evolutionary Coach
Happiness Trainer (CCE)
Startup Coach (AA Plus)
3,500+ paid coaching hours
From Deals to Design:
Former B2B sales exec turned founder
$65M+ in global sales
$1.5M Shark Tank win (China)
Stanford-certified in Leadership & Life Design &Interpersonal Skills
Coaching that Moves the Needle:
Executives: unlock strategy, lead with clarity
Founders: navigate chaos, pitch with power
Professionals: reset purpose, thrive with resilience
Global Mindset. Local Wisdom.
Raised in China. Based in Silicon Valley.
Fluent in Mandarin & English.
Trusted by World’s leading Tech company teams, VCs, Lawyers, Consultant Firm Partners and Series Founders.
If you're ready for transformation with precision and purpose— you're ready for Coaching, The Yinan Way.
What Yinan can do
SPECIALTIES
Communication in Diversified Environments
Resilience in Leadership
Handling Dialogue in Discomfort Zones
Building a Resilient Team
Turning Negative Emotions into Positive Actions
Communication in Diversified Environments
Strategic Thinking in the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) Era
How can a CEO delegate work effectively
Twelve Techniques of Entrepreneurship
The Evolution 8 questions help accelerate your career growth and achieve your full potential.
Effective public speaking
Business presentation
Elevator pitch
Self-introduction
Explore your mission by design-thinking frame
Executive-Board partnership and effectiveness
Sales management by 30-60-90 days plan
Fundraising for startup
TYPES OF PROGRAMS DELIVERED
Executive Coaching
Team Coaching
Leadership roundtable
Change Management WorkShop
1:1 Career Coaching
Sales Leadership Consulting
Facilitator for private advisory board
12 sessions of webinars on happiness
What people are saying
Rating: 5/5
Career Development Coaching
Working with Yinan has been a transformative experience. Through her structured “Eight Questions for Personal Evolution,” she helped me uncover my deeper purpose. Yinan’s coaching is both strategic and practical: from identifying five key allies to consistently simplifying and focusing on what truly matters in the present. Her ability to distill clarity from complexity is exceptional. I’m deeply grateful for her wisdom, empathy, and the breakthroughs she enabled in my thinking.
— Bin He Maywah
Rating: 5/5
Leadership Development
I really enjoyed working with Yinan as my coach. She always brings great energy and being super inspiring in our conversation. With her knowledge along the years she has a lot to offer to the group she work with and keep bringing new ideas new methodologies to the table . She knows how to ask the right questions, push the right button and also encourage me to discover my potential and be the better version of myself. I’m really glad that i get to work with her.
— Rujian Angelica Bai
Rating: 5/5
Career Development Coaching
Working with Coach Yinan has been a transformative experience. Through eight insightful questions, she helped me clearly define my life and career goals. Her personalized coaching addressed my unique challenges and encouraged me to step outside my comfort zone. With her guidance, I gained clarity, confidence, and a renewed sense of purpose. I’m deeply grateful for her mentorship and highly recommend her to anyone seeking growth and direction in their career journey.
— Libo Weng